The rise of ‘drivetime dialogue’: families use car journeys to bond

Parents play an important role as ‘psycarlogist’ helping children find answers to difficult subjects. New ‘What Drives Britain’ research from Alphabet shows that parents spend over 5.5 hours per week on average with the kids in the carCar provides ideal environment for ‘drivetime dialogue’ with kids about issues they’re facing, from worries about school work to body image and mental health Travel time also allows kids’ minds to wander and ask imponderables such as: ‘Why... Source: RealWire

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