70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of marketing technology is simply not used, and yet marketers are still purchasing more. There is a majority push towards integration of existing technology. Only 10% of organisations are pushing skills development and organisational design. Hampshire, UK; 11th April 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its... Source: RealWire

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